An alliance at the service of the premium baking trade
With a shared goal to accelerate growth, the leader of NOVEPAN (Jean-Manuel LEVEQUE), together with the leaders of BIONATIS (Jean-Marc AMBROISY and Thierry DELBOSCO), decided on a business collaboration in order for the companies to enjoy mutual development.
Both are expert in their field: NOVEPAN for bread, snack foods and pizzas; BIONATIS for 100% ORGANIC bread.
NOVEPAN is known to professionals under the brand names of GRAIN D’OR GEL and LUBRANO. It has 4 sites in France: Gigean (34), Lomme (59), Dunkirk (59) and Rouen (76).
BIONATIS has been present in Haute-Rivoire (69) since 2001.
Hence the two founding members of BIONATIS have joined the new entity as shareholders, with a market positioning in premium breads, customisation and trade products. There are now 250 employees throughout the 5 industrial sites in France.
Today, the specific and unique expertise of NOVEPAN and BIONATIS in manufacturing customised products for mass distribution, specialist organic stores, out-of-home catering and airline catering, is recognised both in France and internationally.
« In view of our complementary expertise and market positioning, this alliance seemed the most natural step to take. »
« This business cooperation will enable us to strengthen our ability to respond to demands from consumers looking for healthy and natural products in controlled production chains. »
« The two businesses are extraordinarily complementary, we will be able to reinforce our position in the traditional premium, alternative agriculture and organic growth sectors by providing unique and sustainable solutions. »